Gary is a highly experienced hospitality brand consultant.
His skillset is simple, he gets brand tonality, believability and contentment.
In previous lifetimes he was brand and creative director for Malmaison, Hotel du Vin, Village Hotels and De Vere Hotels, responsible for overall brand tone of voice, messaging and delivery for a great number of multisite brands across the United Kingdom. He brings the ability to market dining spaces, rooms, spas & leisure clubs, meetings spaces and all manner guest/diner touchpoint on the brand journey.
His latest venture with Steel Hospitality sees this skillset brought to life across many other sectors including finance, people development/mentoring as well as his first love -hospitality.
He has worked extensively with David over many years and the fit of immense commercial experience and foresight, with brand knowledge, creative intuition and great agility makes for an exciting and energetic team.